Television and newspapers are still prime news sources

Television and newspapers remain the primary sources of news across all age groups globally, despite explosive growth of new media in recent years, according to a survey by KPMG International.

The survey suggests that while the internet has gained more of a foothold among the younger generation, traditional news sources still dominate.

In the UK, where there was a sample size of 1,010, more than half (52%) the participants cited TV as their main source of news, followed by newspapers with 24%. Some 15% of respondents said radio was their news source of choice, while only 8% preferred the internet and 1% did not know.

The survey of 3,000 people aged 18 to 65-plus from the UK, US, Germany, Spain and the Netherlands, forms part of a KPMG report called The Impact of Digitalisation - a generation apart.

In the UK, TV was the most popular preferred source of news for 35 to 44-year-olds, with 62% choosing it as their preferred medium.

Respondents from Generation Y - 18 to 24-year-olds - were most likely of all the age groups to get their news from the internet, with 26% citing it as their main source. This compared with 18% of 25 to 35-year-olds, 7% of 35 to 44-year-olds, 2% of 55 to 64-year-olds and just 1% of the over-65s.

The core audience for newspapers is now the over-35s; on average, one in four UK respondents in this sector use newspapers as their primary news source, with only 3% preferring the internet.

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