The Teletext Holidays VOD player allows users to search for and view video guides for a range of holiday destinations. The video content – originally produced for the Teletext Holidays TV channel – includes destinations such as Barbados, Majorca and Egypt.
Anthony Chenery, online marketing manager for Teletext Holidays, said: "The initial response to our video guides has been great. Users are now spending longer on the site viewing our VOD content. The video guides are already proving popular helping our users make the right holiday choice before finding the right deal on our service. This new aspect to the website provides our advertisers with an excellent opportunity to further improve conversion figures."
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