Telegraph targets kids with new ST supplement

LONDON - Telegraph Media Group is to extend its portfolio of Sunday supplements with the launch of a new glossy style magazine for children, called ST Children's Style.

ST Children's Style: the fourth in a series from TMG
ST Children's Style: the fourth in a series from TMG

ST Children's Style will launch on 11 October with a circulation of 300,000.  The perfect bound 52-page publication will come as a supplement with The Sunday Telegraph.

Initially, the biannual title will be distributed throughout London and the South East.

Editorial coverage will include features on clothing trends for children, along with high-profile contributors recounting memories of their childhood.

The supplement, the fourth launch in The Telegraph's portfolio, will, like its sister brands, ST Men's Style, ST Fashion and ST Design and Interiors, be edited by Peter Howarth, the former editor of Esquire.

The first issue includes a profile of Natalia Vodianova, the model and mother of three who founded the Naked Heart Foundation.

Earlier this month, The Telegraph announced it was launching a free paper called The Friday.

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