Launching on 18 November, the campaign, by Space, targets British expats and includes online and press advertising, sponsorship and partnership activity.
The push will also promote the launch of a Best of British Awards, which will take place in April 2010. Readers of The Telegraph's world edition will be asked to nominate entrants in six categories, including British-themed pubs, restaurants and social clubs, with judges selecting winners at national and international levels.
Space is also handling sponsorship activation for the awards across national and global brands, and will source a headline sponsor.
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