The poster is part of the Telegraph's £2.5m outdoor campaign and it tells people to "Read a best seller everyday", drawing attention to the fact that the paper is the biggest-selling daily broadsheet.
There has long been rivalry between the two papers, despite one being tabloid and the other broadsheet, because they are the only two fighting for right-leaning readers.
Competition has recently ratcheted up a notch further, following the Telegraph's relaunch on March 1, which has seen it make a bigger play to attract younger buyers to its aging readership.
The battle for readers was brought out into the open in the middle of last month, when the Mail took a swipe at the Telegraph's decison to ditch its long-standing Peterborough diary column as part of its redesign.
In a prominent piece on page two, the Mail announced that while the Telegraph might be ditching Peterborough, it was launching a new Peterborough diary column in its place. The Mail said the column would appeal to "disaffected readers of other newspapers".
In the same edition, the Daily Mail ran a piece headlined "Future looks Black for the Telegraph". The story was dressed up like a news story, but on closer inspection it appeared to contain quotes from industry analysts that spoke of fears about the Telegraph. Industry insiders have since suggested that it sounded as if it had been "dictated by a Mail executive".
The Telegraph has denied that the outdoor ad near the Mail's Derry Street office is aimed as a dig at its rival because "the space was booked a long time in advance of the redesign", according to a Telegraph spokesman.
The outdoor campaign launched last week comprising 48-sheet and 96-sheet posters, and will also include London Underground and AdRail 48-sheet sites. The campaign will run from this month until the autumn on a two weeks on, two weeks off basis with new creative each time.
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