Telegraph revamps online offering

Telegraph Newspapers is celebrating ten years of its website – the first UK national newspaper to go online back in 1994 – with a makeover, promotional push and a new channel.

The extensive re-design is aimed at giving the site’s 30 channels a unified look, including an enhanced fashion section plus a completely new channel devoted to the movies and cinema listings service.

Both the Daily and Sunday Telegraph will begin a major promotion drive for the website, alongside a marketing campaign in the trade press.

Tim Faircliff, general manager of telegraph.co.uk, said: "We are delighted to be celebrating our 10th birthday against a backdrop of continuing commercial success and exciting developments on the site.

“Telegraph.co.uk has grown from strength to strength over the last ten years, backed by The Daily Telegraph and The Sunday Telegraph, the dedication of our team, commitment from our commercial partners and importantly the loyalty of our readers.

Originally marketed as the Electronic Telegraph on 15 November 1994, the website rebranded as telegraph.co.uk in 2001 and has since grabbed two million registered users to the site.

Recently ousted managing director of Telegraph Newspapers, Hugo Drayton, who moved over from the company’s digital wing in 2003, has been widely credited with spearheading the development of the sites.

Meanwhile, handbag.com signed a deal with the Daily Telegraph to promote its fifth birthday last weekend by polybagging a Christmas gift guide with the paper.

The site, which is a joint venture between Telegraph Newspapers and Boots, was launched in 1999 as a female fashion and lifestyle website.

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