The sponsorship will run for three weeks and includes a front-page logo, articles and advice from waitrosegarden.com, and calls to action throughout the section.
Online activity on The Telegraph website includes a competition where readers have the chance to win one of 10 border plant collections.
Melanie Danks, client director at TMG, called the sponsorship "yet another media first for The Telegraph". She said: "The bespoke aspect of the partnership is something that TMG prides itself on and we feel this particular campaign is a great example of creating a new, multiplatform campaign, specifically for the client, whilst serving the needs and interests of both our readers and our client’s customers."
*This article first reported TMG had created the waitrosegarden.com website for Waitrose, this is not the case.
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