
Allen has been a retail champion at News International for the past 17 months, responsible for retail accounts across the company. In his new role, he will be responsible for expanding revenue across TMG's independent agency portfolio.
It marks Allen's fourth move since being made redundant as head of newspapers at Mirror Group Newspapers in June 2006. Prior to MGN, he spent 11 years at Associated Newspapers, rising through agency sales to become head of the department in 1999.
Since then, he has also had stints as head of magazines at The Mail on Sunday and as commercial director of the now defunct upmarket property magazine So London.