Telegraph and Guardian raise bulk, foreign sales

The Daily Telegraph and The Guardian boosted their bulk copies and foreign sales respectively to help meet key circulation thresholds in November.

An extra 7,141 bulk copies of The Daily Telegraph in the month and 16,367 over November 2004, ensured the paper stayed above 900,000 copies.

Overseas sales of The Guardian - up around 6,000 on the previous month - helped keep the paper's overall circulation figure hovering above 400,000, just two months into its relaunch in the Berliner format.

The Guardian still managed to put on 6.3% in sales compared with the same month in 2004, with The Times, The Independent and the Financial Times reporting marginal increases.

Carolyn McCall, chief executive of Guardian Newspapers, said: "All this comes at a time when other national newspaper groups are spending hundreds of millions of pounds each on new full colour presses, belatedly to catch up with us and, in the case of The Times, by imposing a three-year budget freeze."

The Times hit back, accusing The Guardian of being a "busted flush", following the "hype and pomposity" of the highly marketed relaunch in September.

The redesigned Sunday Telegraph, under new editor Sarah Sands, saw a welcome boost in sales, with a 3% increase year-on-year and an 8.1% jump on the previous month to 714,992 copies per issue.

The Independent on Sunday, which recently relaunched as a compact, lost almost 2% in sales from October, but is still 6.3% higher than during November last year at 225,629 copies.

The News of the World was the only UK red top to achieve an increase in sales last month compared with November 2004, with the Sunday Mirror and the Daily Star Sunday the worst performers, contributing to slumps of 3.1% across the dailies and 3.5% for the Sunday red tops.

The mid-market sector also saw sales slide further in November. The Daily Mail and The Mail on Sunday fell by 2.5% and 7.7% respectively, while the Daily Express and the Sunday Express saw circulations drop by 10.7% and 12.5%.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content