Teenage boys get Sorted with new lifestyle magazine

LONDON - Sorted, a new monthly lifestyle magazine aimed at 11- to 16-year-old males, hits the newsstands today aiming to attract an ignored group in the market.

Sorted claims it is a "sharp, smart magazine, which will be entertaining, argumentative, funny and irreverent".

Content will include music, computer games, film, sport, the internet, fashion and cars. It also claims to tackle issues that matter to young males in a "factual and no-nonsense manner".

The debut issue features Beyonce on the front cover, advice pages from Radio 1's Dr Mark Hamilton and sports coverage from Radio Five Live expert DJ Spoony.

Sorted editor Martin Kipp said: "For the first time, young males between 11 and 16 will have a voice and their own space with Sorted. This is a long-neglected gap in the market and our research has shown that this group is crying out for a magazine that deals with the issues affecting them, as well as keeping them up to date with the latest trends and fashions."

The magazine's first advertisers include Quicksilver, Sega, Converse and Wella. A multichannel TV ad campaign, featuring a voiceover by Johnny Vaughan, on Sky One, E4 and MTV is supporting the campaign.

Sorted claims to be the first magazine targeted at this male demographic group, compared with the plethora of titles aimed at girls in the same age group.

The magazine will be priced at £2.50 and is published independently by Russell Church.

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