Between 12pm and 2pm, those who share a photo of Ted’s Ice Cream Cart on Twitter with the hashtag #MooreLikeIt will receive a frozen sweet treat for free.
The retailer is also handing out free goodie bags to customers who purchase a pair of sunglasses from the store.
Today’s activity forms part of Ted Baker’s ‘No Ordinary Thursday’ initiative, which has seen it deliver a series of promotions outside the concept store over recent weeks.
Previously the brand has parked a coffee cart outside the store, which served up complimentary coffee, to promote its collaboration with Everbean Coffee, and delivered a shoe-shining service to draw attention to its footwear range.
More: Can't make it down to the store? You can .
. Users of its service could request that an ice cream be delivered to them within minutes.
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