Ted Baker benefits from Born range and new stores

Fashion / Clothing

Fiona Ramsay

November 19, 2009

How long?

1 minute

Ted Baker benefits from Born range and new stores

LONDON - Ted Baker, the British designer brand, has increased sales by 8.2% for the 13 week period to 14 November 2009, compared to the same period last year.

The brand attributed growth in part to its new men's casual clothing range, Born, which launched in August.

Retail sales for the period were 19.8% above the same period last year, with a better than anticipated performance in the UK, offset by difficult trading conditions in our overseas markets. Wholesale sales were more difficult, falling 25%.

The brand recently opened stores in Heathrow Terminal 1 and in Boston, USA.

Ted Baker said the results for the full year will depend upon the key Christmas trading period.

Topics

Marketing

Advertising