Nick Portet will head the new business as managing director, reporting to Jo Parker, chief executive of Teamspirit.
Portet joins Teamspirit from brand communications agency Wechsler where he worked as managing director. His clients included JP Morgan Asset Management, Scottish Widows Investment Partnership, ING Real Estate, Morgan Stanley, UBS and Mayer Brown.
The new business aims to complement Teamspirit's existing offering, which covers marketing and communications planning and consultancy, advertising, direct marketing, digital, event management and PR.