The Teacher Training Agency (TTA) has named Geof Webb, a former
marketer at The Body Shop, as director of communications and
marketing.
Webb joins from Health Promotion England, where he was general manager,
overseeing ad campaigns for clients including the Department of Health
and the Department of Trade and Industry.
At the TTA, he will oversee a marketing budget of more than £7m.
He replaces Anna Campopiano, who left earlier in the year to work in the
IT sector.
Webb will be responsible for continuing the 'Those who can, teach'
campaign created by McCann-Erickson Manchester, which launched last
October. The drive aims to convince young people that teaching is a
challenging and rewarding career choice.
Webb, a former head of global product communications at The Body Shop,
will report to TTA chief executive Ralph Tabberer.
Webb said: "I am delighted to be joining the TTA to help it build on its
successful track record in recruiting trainee teachers. There are many
communications opportunities to explore and I am looking forward to
working with the team to develop the scheme."
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