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TDA 'rewarding. challenging. teaching.' by DDB UK

January 10, 2012

TDA 'rewarding. challenging. teaching.' by DDB UK
TDA 'rewarding. challenging. teaching.' by DDB UK

The Training and Development Agency for Schools (TDA) is asking people to think about the teaching profession and highlighting opportunities for leadership and development that the career offers in a new press ad.



The campaign was rolled out nationwide from January to March 2012, starting with national press ad and followed by digital activity in late January, outdoor in February and video content including VOD and online videos in March.

Credits

Media planning agency
MEC
Media buying
COI, M4C
CRM agency
Draft FCB
Events agency
Arnold KLP
PR agency
M&F
TDA Clients
Director, marketing and communications 
Mike Olson
Head of marketing teacher recruitment 
Laura Tweedale
北京赛车pk10 manager, teacher recruitment campaign
Simon Nutt
Agency team
Group creative director
Guy Bradbury
Creatives
Ric Hooley
Vix Jagger
Account management
James Hayhurst
Matt Bundy
Cameron Powrie
Planning
Sarah Carter
Ami smith
Will Grundy
Jack Farrelly
Project management
Caroline Tripp
Art buying
Julie Hughes
COI producer
Eira Ellis
COI casting agent
Cassie Simms
Photographer
Pedro Alvarez (Black Dog)
Media planners (MEC)
James Caig
Sarah Rose
David White
COI media contact
Fraser Wright

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