Vauxhall Motors has appointed ad agency TBWA/GGT Direct to produce
a microsite as part of the June launch campaign for its new Vectra
car.
The new model's technology includes in-car communication and satellite
navigation systems and influenced the company's decision to include an
online element in a planned traditional ad campaign.
The agency's ongoing work with Vauxhall parent General Motors is valued
at around £150,000 and also included an SMS marketing campaign for
Vauxhall's Corsa range.
TBWA/GGT has also worked with GM on revamping the UK site for the car
giant's GM Card credit card brand.
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