±±¾©Èü³µpk10

Vauxhall Motors has appointed TBWA/GGT Direct to handle the online

launch of its new Vectra next year.

The agency won the account after a pitch against several specialist

digital agencies. It is developing a microsite for the Vectra ahead of

its launch next June.

Vauxhall claims that the new Vectra features several technological

improvements.

The plans for the online activity involve creating ways of showing these

developments without resorting to listing them one by one.

TBWA/GGT, which has worked with Vauxhall on its direct marketing for 16

years, has created other online work for the company. Its previous

activity includes the development of a site for the Corsa and online

presence for the GM Card.

Stuart Sims, the head of new media at Vauxhall, said: "The automotive

industry has yet to explore fully all the exciting opportunities

possible via online communications, but we plan to bring these to market

with the Vectra microsite. The immediacy and interactivity of the web

gives us the perfect complement to direct marketing and the ideal way to

talk with our customers."

Omer Shaikh, the digital communications director for TBWA/GGT, said:

"Vauxhall is an incredibly forward-thinking client when it comes to new

media and we are delighted to be its partner."