Simon Eyles, head of brand marketing at Asda, is leaving the retailer for the top marketing job at Taylors of Harrogate, which owns the Yorkshire Tea brand.
Eyles, who has been with the supermarket since 2009, will join Taylors next year as marketing director. During his time at Asda, Eyles oversaw the roll-out of its Chosen By You range. His previous roles include head of marketing at McCain Foods.
The Taylors job has been covered on an interim basis this year by Richard Tolley, founder of Krux Strategy. A Taylors spokeswoman said: '[This] means we're well placed to build on [our] position as the country's fastest growing major tea brand.'
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