Taylors of Harrogate arrives on TV with dialogue-free ad set to American Civil War hit

United Kingdom

May 12, 2014

How long?

1 minute

Taylors of Harrogate arrives on TV with dialogue-free ad set to American Civil War hit

Director Frank Budgen spent three weeks in his studio in Willesden experimenting with lights, shapes, sounds and textures in order to create a coffee ad "unlike any other".

The first ever TV campaign for Taylors of Harrogate aims to disrupt the "beige" creative norm of coffee advertising and immerse the viewer in a visual and audio representation of the brand’s "mind-blowing" coffee experience.

Dialogue-free creative is set to a version of an 1855 composition called ‘Listen to the Mockingbird’, a song that was popular during the American Civil War and described by Abraham Lincoln as "sincere as the laughter of a little girl at play".

Brand: Taylors of Harrogate

Client: Simon Eyles, marketing director, Taylors of Harrogate

Agency: BMB

Creative: Simon Bere

Topics

Marketing

Advertising