The 118 118 runners are already two of the best recognised characters in television advertising.
However, there could soon be pretenders all over London, thanks to a new campaign from Clear Channel's Taxi Media.
The two-month campaign, devised by Naked and booked by OMD and Posterscope, involves 50 specially marked Taxi Media cabs in London and free gift-packs for passengers, with headbands, fake moustaches and a free phone card.
The packs also invite passengers to text a donation to 95.8 Capital FM's Help a London Child appeal.
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