Taxi Media introduces audience packages to sales offering

by Daniel Farey-Jones

November 23, 2006

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1 minute

Taxi Media introduces audience packages to sales offering

LONDON - Taxi Media has launched a number of sales packages allowing advertisers to target London audiences according to brand category, consumer type, location or time period.

There are 10 packages, including business and finance, commuter, airports and Christmas.

They have been introduced after Taxi Media identified where individual taxi drivers spend the majority of their time, using surveys and GPS tracking data.

The move follows the introduction of similar offerings across other outdoor formats by Taxi Media's parent company Clear Channel.

Andre Coetzee, general manager of Taxi Media, said: "The new audience solutions offering further enhances the effectiveness of our product and reflects our commitment to putting the consumer at the heart of outdoor planning."

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Topics

Marketing