LONDON - Price comparison site u-Switch has promoted marketing director Alan Tattersall to chief executive. The appointment comes as its US owners Scripps are looking to push consumer take-up of the site in light of the current economic climate.
USwitch is planning a number of new promotionally slanted additions to the site offer. These include incentives such as free wine for people who take up quotes. It is also trialling email alerts for people looking for a specific deal.
Tattersall's promotion means he was marketing director for just weeks, having previously headed up product development. He replaced marketing director Barry Holloway, who was behind the gospel choir brand campaign.
- See Profile, page 13.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
