Created by Fallon London's strategic communications division Happen, the "Tate Tracks" campaign will focus on a series of established musicians and bands, from the worlds of hip hop, garage, indie and dance, writing and recording the track.
The artists involved include names such as The Chemical Brothers and ex-Blur guitarist Graham Coxon, The Long Blondes and Willy Mason.
Every month, visitors to the gallery will get a chance to hear a new unreleased track, written exclusively for the Tate Modern, at listening posts situated in the gallery next to the work of art that inspired it.
For a second month, the track can be heard at a specially designed Tate Tracks .
The drive will be backed by a range of promotional activity including street media, online, radio and PR.
Chris Kay, partner at Happen, said: "Art for this audience is the music that they listen to. To motivate the audience to interact with the Tate it felt right that we should borrow techniques and tactics from their world, and marry them with the art-world and the Tate."
Will Gompertz, director of Tate Media, the body responsible for attracting audiences to the gallery, said: "Tate asked Happen to create a marketing campaign which would attract a young audience who hadn't visited Tate Modern before."
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