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To celebrate the efforts of essential workers during the coronavirus pandemic, Thank and Praise (TAP), a platform for thanking key workers, has launched an ad exemplifying the power of a simple "thank you".

Beginning as head nurse Lisa receives a message of thanks from a member of the publc, the ad shows the ripple effect of saying thank you to frontline workers, teachers and other essential workers during this time.

This is the first work launched by Not Fur Long, a collective of furloughed industry members which aims to support small businesses and charities during Covid-19. It was created by Mark Teece and David Finch.