TalkSport will be the only licensed commercial radio broadcaster in the UK and will provide live commentaries of each of the tournament's 64 matches, along with team press conferences and briefings. BBC Radio 5Live also holds rights to provide match commentary.
TalkSport said the programming schedule had yet to be finalised, but it was committed to bringing as many shows as possible live from South Africa and would be unveiling new talent to anchor its coverage.
Moz Dee, TalkSport programme director, said the tournament would provide a stage to showcase its reputation as the UK's "most entertaining and informative sports broadcaster".
Adam Bullock, managing director of sales arm UTV Pitch, said the proposition offered on TalkSport would bring brands "closer to their customers" through the station's "matchless interaction with football fans".
UTV Pitch will be looking for partners in categories such as betting and drinks for its World Cup coverage. Bullock said the sponsorship model allowed "category exclusive sponsors to exploit an avenue to the biggest sporting event on the planet".
Bullock said the World Cup had a "proven positive effect" for TalkSport in both audience and revenue. Advertisers got "cut-through, exclusivity and, via TalkSport's official coverage, authenticity" that reached in excess of 2.4 million people a week.
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