The sponsorship begins this week and will run for 13 weeks, allowing B&Q to remind listeners across the UK of its products and services over the important summer-buying period.
Faye Lovenbury, assistant marketing manager for B&Q, said: "There are strong synergies between the B&Q and TalkSport brands and we are looking forward to building an effective partnership going forward."
According to TalkSport sponsorship and promotions executive Ashwin Saddul, who negotiated the deal, the station is developing a number of sketch ideas for promotions.
"They will bring the B&Q brand to life and add a touch of humour to a category that's not known to be very adventurous or funny. The show's style of humour is quirky and off the wall," Saddul said.
Hawksbee has edited 90 Minutes and Goal magazines, and wrote scripts for 'Spitting Image', and Jacobs was founding editor of FHM magazine and produced TV shows including 'Fantasy Football League' with Baddiel and Skinner.
A lead-in promotion ran last week on the station's 'Sports Breakfast' show with Alan Brazil. A listener won the chance to compete in a Supermarket Sweep-style trolley dash, broadcast live from B&Q's Farnborough store, with one of the presenters filling the trolley.
Anna Hancock, B&Q account director at JWT, said: "The breadth of B&Q products and services can be brought to life through a powerful combination of outside broadcast, promotions and sponsorship."
TalkSport is part of The Wireless Group, which is being bought by Ulster Television for £98.2m.
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