Takeovers are distracting for Virgin Media and Sky
A view from Colin Grimshaw

Takeovers are distracting for Virgin Media and Sky

With so much on its plate, an unsolicited takeover approach is just about the last thing that Virgin Media needs right now.

Ironically, its chief executive, Steve Burch, who reportedly stands to walk off with a £20m share options windfall should the takeover succeed, may be one of the few people to disagree.

Irrespective of whether the bid from US private equity outfit Carlyle is positive for the company over the longer term, the management distraction of a takeover bid cannot be positive at this moment in time.

The marriage of NTL and Telewest, bringing together two different technical cable platforms, both with separate and equally abysmal customer service operations, has yet to be satisfactorily consummated.While the addition of Virgin Mobile, providing a quad-play - or, as Richard Branson prefers, four-play - broadband, TV and telephony consumer offer has added a further complication to the business.

Then there's the bold and, in the short term at least, damaging decision to pull Sky's basic channels from its platform, with the need to fill this void with new channels and premium content. Virgin Media has also instigated Ofcom inquiries into Sky's stake in ITV, the pay-TV market and Sky's plans for Freeview. All these things will consume huge amounts of management time over the next 12 months.

Sky must be laughing their socks off. Or are they? Virgin Media's recent machinations will equally snarl up Sky's management, which is now busily trying to save a potential £60m loss in ad revenue and carriage fees to its basic channels. Meanwhile, two smaller players, Setanta and Top Up TV, will seek to take advantage of a hamstrung Sky.

There are also parent company distractions impacting on Sky. News Corp's $5bn bid for Wall Street Journal owner Dow Jones has already taken Sky boss James Murdoch away from the fray in London to participate in bid discussions in New York. When the deal is done, it is expected that his 76-year-old dad Rupert will be calling on Murdoch junior to take up full-time residence in the Big Apple.

Sky already has a replacement lined up - Sky Italia boss Tom Mockridge, who comes with glowing reports. But what a baptism of fire he would have should he get the call sooner, rather than later.

- Colin Grimshaw is the deputy editor of Media Week.

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