By contrast, The Independent's circulation figures for October jumped 7.74% after its tabloid debut, but the rise did not last. For December the Indy fell 1.04% to 237,816 while the Independent on Sunday was down 4.03%.
The compact Times is reported to have added around 50,000 copies a day to the paper's circulation but not all readers are thought to be new, with some switching from reading the broadsheet version to the tabloid. Its Sunday sister paper, the Sunday Times, has not had the same luck falling 2.97% to 1,353,919.
There was good news for The Financial Times as it posted a rise of 3.05% to 447,552, a good performance for a month that traditionally brings newspaper publishers bad news. The Daily Telegraph fell 0.57% to 911,175. The Guardian was down 2.92% to 375,073 slipping further and further away from the psychologically important 400,000 mark.
Industry commentators are betting it is only a matter of time before The Guardian launches its own tabloid to revive its slipping fortunes.
The biggest daily decline came from London's Evening Standard, falling 6.26% to 386,235 adding to Veronica Wadley's ongoing headache.
Among the other Sunday papers, The Business was the only quality paper to see a significant rise in an otherwise bleak market -- up 5.47% to 287,299.
There was more bad news for Guardian Newspapers as The Observer posted the biggest decline falling 8.63% to 443,706.
In the tabloid market there was no good news. The Daily Mirror was down 0.3% to 1,900,155, The Sun was down 3.34% to 3,276,554 and the Daily Star was down 3.42% to 828,933, but still up 18.12% year on year and the only paper in its market to be so.
The Daily Star Sunday was down 14.16% to 463,964. Aside from The Business, The People was the only Sunday paper to post a flat rate -- up 0.63% to 1,042,857.
In the mid market the Daily Express and Daily Mail were both down falling 4.63% and 2.89% respectively to 906,375 and 2,407,857. The sharpest drop for Richard Desmond came from the Sunday Express, which saw circulation fall 10.25% to 862,651, whereas the Mail on Sunday fell 3.54% to 2,328,180.
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