The services will be made available to nearly 70 million customers across Europe and the US next summer and will include near-live highlights, which will be available during and after matches; images and screensavers related to action from the tournament; and breaking news and games.
T-Mobile's sponsorship of the football tournament, which was announced in October (Marketing, October 9), is expected to become a mainstay of its t-zones mobile data service, which now has 4.9 million users across the continent.
The mobile operator also plans to use the sponsorship to increase uptake of premium services, which are becoming more important to the mobile networks as they attempt to replace plummeting call revenues.
T-Mobile will launch campaigns throughout Europe next year to support its sponsorship of the tournament.
_1.jpg)
.jpg)
