Thode started his career as a strategy consultant for Marakon Associates, working on clients including Diageo, Schweppes, Boots and Lloyds TSB.
He then spent seven years at Reuters in roles including global sponsorship manager for Reuters’ golf and F1 sponsorships.
He was also head of strategic relationships at Manchester United. More recently, he was involved in two start-up companies, luxury brand suppliers Bokks UK and Vivaboxes International.
Tim Crow, chief executive of Synergy, said: "Carsten is a strategic heavyweight with an outstanding track record, and I’m delighted that he has joined us. His rare combination of brand and business experience will ensure that we continue to provide our current and future clients with best-in-class sponsorship consulting expertise."
Thode said: "I’m looking forward to the challenge of working with both existing and new clients to create innovative and impactful sponsorship strategies, which help them achieve their strategic business objectives."
Synergy is a sponsorship agency owned by the Engine Group. Its clients include Diageo, Philips, Coca-Cola and Royal Bank of Scotland Group.
He then spent seven years at Reuters in roles including global sponsorship manager for Reuters’ golf and F1 sponsorships.
He was also head of strategic relationships at Manchester United. More recently, he was involved in two start-up companies, luxury brand suppliers Bokks UK and Vivaboxes International.
Tim Crow, chief executive of Synergy, said: "Carsten is a strategic heavyweight with an outstanding track record, and I’m delighted that he has joined us. His rare combination of brand and business experience will ensure that we continue to provide our current and future clients with best-in-class sponsorship consulting expertise."
Thode said: "I’m looking forward to the challenge of working with both existing and new clients to create innovative and impactful sponsorship strategies, which help them achieve their strategic business objectives."
Synergy is a sponsorship agency owned by the Engine Group. Its clients include Diageo, Philips, Coca-Cola and Royal Bank of Scotland Group.
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