South by Southwest, the annual gathering of film, interactive media, music festivals and conferences, took place from 10-19 March in Austin, Texas. Event has created the infographic below detailing attendance figures and audience demographics, as well as results from brand activations from National Geographic's Nat Geo channel, Amazon Prime and Bud Light.
This year in a bid to celebrate friendship and collaboration. , while National Geographic's Nat Geo channel created an interactive hub, titled , which featured augmented reality to promote the channel's new series 'Genius'.
Click image below to enlarge
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .
Follow
Comment below to let us know what you think.