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The retailer previously handled its search marketing in house, but has hired an agency in a bid to increase sales.

SweatyBetty sells sports and fashionwear for women, and search activity will focus on individual strands including yoga kit, beachwear and swimwear brand Seafolly. The agency intends to run paid search campaigns on Google and Yahoo!. SweatyBetty said that it had appointed Harvest Digital because of its experience with retailers.

Harvest Digital handles media, creative and search campaigns, and its clients include Auto Trader, Tiscali and Tesco Personal Finance.