The British environmental charity Surfers Against Sewage has unveiled a new initiative called "Protect Our Waves" that calls for legislation to better recognise and protect UK surfing waves and beaches.
An integrated campaign to promote it by M&C Saatchi spans print, outdoor and digital activity. The work combines surf iconography with various representations of death. It was written by Andrew Long and art directed by James Millers. The photographer was Spencer Murphy.
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