LONDON - Unilever is readying a 拢3m marketing campaign for its Sure Men Sport deodorant brand that will be fronted by England cricketer Andrew 'Freddie' Flintoff.
The brand is associating itself with cricket ahead of the high-profile Ashes clash between England and Australia in July and August.
Flintoff, who was one of the stars of England's 2005 Ashes victory, will feature in a campaign across print, online, radio and PR.
Sure is expected to run a promotion around The Ashes, .
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