Mailtrack, a permission-based email marketing company, has announced a series of strategic partnerships with 14 ISPs and portals giving it access to a combined 1.7 million userbase.
The Mailtrack software enables online advertisers to deliver targeted email messages to consumers who have opted in to receiving information in specific categories.
Mailtrack is currently working on a number of email marketing campaigns with agencies including Lowe Direct, McCann-Erickson and Ogilvy One.
'This is a totally new media channel for companies and is about to take Europe by storm,' says Guy Marson, CEO of Mailtrack.
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