However others aren't convinced by the quality of the garments and prefer to support small retailers. Here you can see a short video on what the public think about some of the UK's biggest supermarkets investing in children's clothing ranges.
Supermarkets' kids' clothes ranges receive mixed response
Supermarkets that offer own-label children's clothes ranges are a hit with some busy mums who want to save time and money by buying their kids' food and clothes all at once.