Paralympians including David Weir, Hannah Cockcroft and Jonnie Peacock challenge one another to perform even better than at last year's London 2012 Games, in a gritty black-and-white film promoting the Sainsbury's-sponsored three-day Anniversary Games on Channel 4 this weekend.
The "Return of the Superhumans" TV ad is a follow up to the Cannes Grand Prix-winning "Meet the Superhumans" and is running on Channel 4.
It is supported by print ads bearing images of the medal-winners’ triumphs at the London 2012 Paralympic Games.
Client: Channel 4
Brand: Anniversary Games
Agency: 4creative
Creatives: Alex Boutell, Jack Croft, Stacey Bird
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)