Ahead of Super Bowl yesterday, Bud Light, BMW, Newcastle were among the brands to roll out their ads online. Others, meanwhile, held off until the big day and premiered them during the game itself.
Here are some of the best Super Bowl ads from this year's crop.
Mercedes-Benz "fable"
Always "#likeagirl" by Leo Burnett
Avocados "first draft ever" by GSD
Bud Light Coin, Energy BBDO
Coca-Cola "make it happy" by Wieden & Kennedy
Doritos "pigs fly" crowdsourced/user generated
Dove "real strength" The Marketing Arm
esurance "sorta pharmacy" by Leo Burnett
Fiat "blue pill" by Richards Group
GoDaddy "working" by Barton F Graf
Jeep "beautiful lands" by Richards Group
Loctite "positive feelings" by Fallon Minneapolis
McDonald’s "starting tomorrow" by Leo Burnett
Microsoft "empowering us all" produced in-house
Nationwide "make safe happen" by Ogilvy & Mather
Nissan "with dad" by TBWA\Chiat\Day, Los Angeles
Northrop Grumman "hanger" by mcgarrybowen
Priceline "know a guy" by Butler Shine Stern & Partners
Reebok Freak Show "be more human" by Venables Bell & Partners
Skittles "settle it" by DDB Chicago
Squarespace "om" by Wieden & Kennedy
Weathertech "America at work" by Pinnacle Advertising
WeightWatchers "all you can eat" by Weiden & Kennedy
And the regional ads...
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