The ad will communicate the date of the show - which has moved from October to May - and encourage viewers to book tickets via a hotline. Press and poster ads will support the TV work. A web site is also being launched this month (www.motorshow live.com). Creative is by Blend, with media planned and bought by Carat.
Sunday Times Motor Show Live returns to TV advertising
The Sunday Times Motor Show Live is returning to TV advertising after six years as part of a £1m campaign to broaden the event's appeal and increase ticket sales. The 30-second DRTV ad features the voice of car critic and Top Gear presenter Jeremy Clarkson and highlights the interactive features of the new format, which includes a custom-built 4x4 course that visitors can drive on and a live action arena.
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