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The Sunday Times has launched the first TV ad to promote its four-part cookbook. Grey London created the spot as part of Team News, the dedicated WPP unit serving News UK. The ad shows the Sunday Times cook Gizzi Erskine smashing plates of food with a variety of instruments to illustrate that many recipes never made it into the cookbook. The work was written by Alex Tizard, art directed by Jonathan Rands and directed by Daniel de Viciola through Friend London.