Paul Woolfenden, Sunday Business managing director, has been shopping the paper around in recent months in search of either a joint venture partner or capital backing to launch a management buyout of the paper.
The paper has been making heavy losses since it was launched by the Barclays in 1998 and it is slated to lose around £9m this year.
Sunday Business has been suffering a circulation slide in recent months and has seen its sales fall from a high of 72,000 in February 2000 to its current September ABC figure of 60,591.
Woolfenden, who joined the paper last March, admitted in a frank interview in ±±¾©Èü³µpk10 that "sales dropped like a stone when we put the price up 100%", referring to the paper's price rise to £1.
Recently, the paper handed the management of its display advertising sales to the Telegraph Group and moved its display sales team into The Telegraph's Canary Wharf offices.
The move, Woolfenden's first major initiative as managing director, is intended to maximise efficiency and extend the paper's sales contacts in the tough market.
It was reported earlier this year that Richard Desmond, owner of Express Newspapers, had been interested in the title but talks came to nothing.
The Barclay brothers also own The Scotsman and Scotland on Sunday newspapers.
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