Sunbaba has created a 15m festival wristband that was wrapped around the archway of MTV UK鈥檚 offices in Camden, London.
The wristband was created to promote MTV's Music's Biggest Fan initiative, that "evokes MTV's commitment to music on every platform".
Sunbaba used a combination of flexible laminated Free Foam and high quality vinyl to create the giant wristband.
Nawrocki Alpin also helped to ensure the wristband was rigged safely and securely.
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