The Sun tells inept footballers: 'If you can't play, manage'

An overweight man and a skinny geek clumsily failing to kick a football are two of the images at the centre of a campaign for The Sun's Dream Team fantasy football league, which tells the inept sportsman: "If you can't play, manage".

  • The Sun tells inept footballers: 'If you can't play, manage'

    The Sun tells inept footballers: 'If you can't play, manage'

  • The Sun tells inept footballers: 'If you can't play, manage'

    The Sun tells inept footballers: 'If you can't play, manage'

  • The Sun tells inept footballers: 'If you can't play, manage'

    The Sun tells inept footballers: 'If you can't play, manage'

  • The Sun tells inept footballers: 'If you can't play, manage'

    The Sun tells inept footballers: 'If you can't play, manage'

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The tongue-in-cheek campaign is rolling out to coincide with the approach of the English Premier League season across press and digital and tells football fans that they can win £500,000 through The Sun’s Dream Team.

Client: Rossa Shanks, head of marketing, The Sun; Greg Halfacre, executive, Dream Team

Brands: The Sun, Dream Team

Agency: Grey London

Creatives: Dave Monk, Johan Leandersson, Erik Uvhagen

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