Sun and Star go head-to-head with weekend price cut

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Europe

John Reynolds

November 15, 2010

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Sun and Star go head-to-head with weekend price cut

News International has further slashed the cover price of the Saturday issue of The Sun, halving it to 30p across three key regions in the north, a move matched by Richard Desmond's Star.

The Sun's Buzz magazine: launched in September

The cover price cut took effect this weekend (13 November) in the Granada, Yorkshire and Tyne Tees regions.

It follows a similar price cut in Scotland, which took effect from 23 October.

, boasting a daily circulation of 2.9 million in September, according to the latest audited figures.

The Audit Bureau of Circulations (ABCs) does not breakdown Saturday circulation figures, but it is thought that it will cost the company hundreds of thousands of pounds in weekly cover price revenue.

The move by News International has been matched by the Richard Desmond-owned Saturday edition of the Daily Star, which is reducing its cover price from 50p to 30p in the same regions.

The move by News International comes after the September launch of The Sun’s new weekend TV magazine, Buzz, with a star-studded TV advertising campaign.

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