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The Sun
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Among trading highlights for the week are a 50% year-on-year increase in spend from the big four supermarket retailers as they focus on Easter dining as well as their expansion into new categories such as electrical and gaming.
The Easter weekend also gives home improvement retailers the opportunity to talk to consumers eager to refresh their homes.
Among the biggest spenders for The Sun, in a sector reported to be up 50% up year on year, are B&Q, DFS, Argos, Wickes and Furniture Village.
The Sun's commercial success follows a run of editorial celebrity scoops, including Mark Owen, John Terry and Vernon Kay.
A News International spokesman said the scoops have led to an increase in sales, and in turn advertising revenue, resulting in more sales for UK retailers.
News International recently ran a trade campaign to highlight new research that shows print delivers £6.41 in sales for every £1 spent – more than any other media.
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