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Ron Atkinson, the football manager, is to spearhead a trade press

campaign for Sun Life, promoting its Lifestyle pension to independent

financial advisers.

The campaign by FCA! breaks next week. It features Big Ron musing on the

nature of pensions and life in general, and is couched in the inimitable

style of the Nottingham Forest boss, who has also had spells in charge

of Manchester United, Coventry City, Sheffield Wednesday, West Bromwich

Albion, Athletico Madrid and Aston Villa. The main feature of the

Lifestyle pension is that it allows people to take career breaks without

incurring penalties.

David Shute, a managing partner of FCA!, said: ’Ron’s appetite for

moving jobs made him the ideal candidate to highlight the benefits of

the flexible Lifestyle pension. He epitomises the type of person who is

frequently in a job but whose career can be quite spasmodic.’

He continued: ’The Lifestyle pension caters for real people. If we had

one chap to summarise this type of person, Big Ron is it.’

The campaign also features an interactive CD-Rom that shows the football

pundit talking about the benefits of the pension from the beaches of

Barbados.

The ads were written by Nick O’Brien Tear and art directed by Martin

Pierson. Media was planned and bought by Optimedia.