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Football is widely associated with loud, lively and laddish culture, which is exactly the stance that Sun Bets, The Sun's new online betting platform, has taken in its first-ever TV ad.

Pulse Creative, News UK’s in-house WPP agency, created the spot, which is shot from the perspective of a fan as he prepares to watch the footy with his mates. Blink and you’ll miss the cameos from footballer-turned-TV-personality Ian Wright and At The Races frontman Matt Chapman.

The spot was created by Chris Lovell and Jon Beach, and directed by Keith McCarthy through Stink.