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Priceless – The hidden psychology of value by William Poundstone
Published by Oneworld Publications
Reviewed by Paul Knight, chief operating officer, Manning Gottlieb OMD
Cost, price and value. These words are often used interchangeably. We tend to assume that in most competitive markets, the price for purchasing something is roughly aligned with the cost of producing it (plus a modest profit!). READ MORE
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How non-conformists change the world by Adam Grant
Published by Viking
Reviewed by Harjot Singh, chief strategy officer, Europe, McCann Worldgroup EMEA
The dictionary defines an idea as a concept that exists in the mind as a result of mental understanding, awareness or an activity as such. Ideas are therefore an outcome of the mind. Attempting to investigate the kind of minds and mindset that can conceive and deploy the most compelling and lucrative ideas would be a worthwhile endeavour, and one that Adam Grant has embarked on in Originals. READ MORE
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That sh*t will never sell by David Gluckman
Independently published
Reviewed by Juliet Haygarth, chief executive, BMB
The focus of David Gluckman’s rather catchily titled book is the story of how Baileys was developed and launched in the early 1970s by Gluckman, who started life as an advertising account exec, and his creative partner Hugh Seymour-Davies. READ MORE
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It takes some to get some by Chris Edwards
Published by Greenleaf Book Group
Reviewed by Josh Graff, UK country manager & vice-president, EMEA, Linkedin
As a Scrabble fanatic, I can now add the word phalloplasty to my repertoire – it’s a 22 pointer before you’ve even used a triple letter score. For those who may not be as familiar with the term, phalloplasty is the process of turning a vagina into a penis. READ MORE