LONDON - Honey Monster Foods has teamed up with Sony's Fun Kids radio station to launch a daily radio slot for the company's eponymous breakfast-cereal character.
The Honey Monster character will be on air for 12 weeks and the show will include celebrity interviews and film reviews.
James Beckingham, Kids Radio's breakfast presenter, said: ‘Honey Monster is the perfect fit for Fun Kids Radio as he appeals directly to our target market and can up the fun factor'.
Last year, The Honey Monster collaborated with Big Brother 8 twins Sam and Amanda to release the single ‘Honey Love'.
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