He'd like me to buy into Amazon Prime. For just £49 a year, I'd get free one-day delivery on everything. This loyalty scheme is clever in a variety of ways, not least in respect of the pre-Christmas timing of the launch, and because it appeals to the instant gratification drive we all have.
Might I consider that popping to the high street also represents even more instant gratification at no extra charge? Or will I get seduced by the excitement of Bezos' personal invitation? More to the point for today, how can we emulate the kind of creativity that Bezos produces?
Amazon was, for me, the first real experience of www - the joy of sourcing exactly what I wanted, without the hassle of real shopping in crowded, understaffed outlets, plus the personal recommendations every time. The founder of Amazon had to withstand significant criticism during the firm's early uncertain years. He said: "I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is never trying."
A recent profile reveals that he takes three days off every quarter to retreat to a hotel and just think, read a few books and surf the internet.
Very few of us allow ourselves any proper time to think. We often don't pause for breath until we have to.
Once, in my early years at work, I experienced my boss screaming abuse at a colleague who'd paused to think, including the immortal words: "We don't pay you to think, we pay you to book airtime."
Escaping from the tyranny of the diary is something we should all do.
If your working week spins from solving one crisis to another, you may feel really valued. But your value to the company is only the equivalent of any firefighter and while that's an important talent, fire prevention is more important.
Schedule at least three hours a month if you can, when you do nothing but think about what you should be doing if you were less busy.
Think about what's really important to your organisation and then work out how to find the time to make that happen.
That's where real creativity in the workplace resides - in the space where nothing else is going on.
Sue Unerman is chief strategy officer at MediaCom, sue.unerman@haymarket.com.